We are a new F&B company with 5 existing gourmet retail stores, 2 online stores, a large restaurant/event space, 3 more retail stores breaking ground this year plus a multiple location restaurant concept opening in late 2022. We are a young, energetic and savvy team of 60 individuals that have big plans for the future. We are looking for a creative and hard-working social media/marketing professional to steer our ship in terms of website, social media and PR content plus Creative Direction.
Your specific target is to make the brand look as cool $#@! in the local market place and help turn it into a big business within 3 years (30+ stores 300+ employees)
You will be working directly with the founder & CEO plus a small team in our marketing & events department. You will be as hands-on as possible and be ready for the upcoming challenges that a rapidly expanding business will throw at you.
Your role and responsibilities (not limited to)
- Manage & drive all social media strategy and content across all digital platforms with content and imagery in both English & Cantonese.
- Oversee & curate a weekly Newsletter with copywriting & imagery that keeps to the Steak King Brand and is attractive to both Western and Chinese audiences – using Klaviyo marketing system
- To manage photo / video library for social media and marketing campaigns
- Create and manage a monthly social media calendar that is linked to events, products and seasonal offers for online store, retail shops and events
- To manage social media marketing campaigns from start to finish, in-store & online, and to execute them via the appropriate communication channels with event and retail store managers
- Help Translate marketing messages from English to Cantonese in language that fits the brand and target audience.
- Measure and report performance of all digital and in-store marketing campaigns on a monthly basis including setting budgets for social media spend and return on investment on each campaign
- To assist in the curating of products and promotions on the Steak King online shop , including set-up and design needs in time for launch
- To manage the graphic design team, ensuring they have detailed design briefs for new product, promotions and social media campaigns
- To manage all digital platform content to ensure they are up to date across the group, these include but are not limited to , Facebook, Instagram, LinkedIn Google, OpenRice, TripAdvisor & the Steak King Website
- Identify target audiences and develop marketing plans with specific campaigns objectives across different selling channels
- Analyze customer insights and data (including from Shopify Online Store Platform) provide business recommendations to build brand awareness and grow market share
We are looking for a candidate that is equally comfortable in both local and western markets, can communicate fluently in English & Cantonese and is as ambitious as we are. He/she must be flexible in their attitude able to work under pressure and independently.
We will offer a salary in the range of HK$ 20-30K(neg) plus a bonus scheme
The role is based in Wong Chuk Hang (100 meters from MTR station) email in strictest confidence to jonathan@gsa-asia for a simple chat over a cup of coffee to see if there is a potential fit.